
Location | Situated on the northwestern side of San Francisco, California, bounded by Van Ness Avenue to the east, Presidio Avenue to the west, California Street to the south, and Green Street to the north. |
Notable Feature | Known for its stunning panoramic views of the Golden Gate Bridge, the San Francisco Bay, and Alcatraz Island, as well as its historic and architecturally significant mansions. |
Height | Primarily low-rise residential buildings with a mix of Victorian-era mansions and modern homes, generally not exceeding 40 feet (12 meters). |
Notable Sales | Larry Ellison bought a Beaux-Arts mansion for $40 million. Tom Perkins sold the Gold Coast mansion, built in 1911, for $34 million. Ron Conway purchased a 9,000 square-foot home with views of the Golden Gate Bridge for $15 million. Nicolas Cage owned a home in Pacific Heights, which was sold for $10 million. |
Controversies | Ongoing debates over preservation versus modernization of historic homes, occasional disputes over new construction projects impacting the neighborhood’s traditional character. |
Vacancy Rate | Historically low vacancy rates, with high demand for properties in this prestigious neighborhood, averaging around 2-3% as of August 2023. |
Billionaire’s Row is an exclusive enclave located in the affluent Pacific Heights neighborhood of San Francisco. This prestigious area stretches roughly from Lyon Street to Divisadero Street along Broadway Avenue, perched atop one of the city’s highest hills, offering breathtaking views of the San Francisco Bay and the Golden Gate Bridge.
The significance of Billionaire’s Row in the luxury real estate market cannot be overstated. It has become synonymous with opulence, attracting some of the wealthiest individuals in the world, including tech moguls and established business leaders such as David Sacks, PayPal’s co-founder; Jeremy Stoppelman, CEO of Yelp; and Mark Pincus, founder of Zynga. The neighborhood’s allure lies not only in its stunning architecture and views but also in its historical significance and cultural context. Originally known as Millionaire’s Row, the area was rebranded as Billionaire’s Row as tech billionaires began purchasing homes, further elevating its status.

Source: SFist
The History of Billionaire’s Row
Origins and Development of the Neighborhood
The origins of Billionaire’s Row can be traced back to the aftermath of the 1906 San Francisco earthquake, which devastated the Nob Hill area. Wealthy residents sought new locations to rebuild, and Pacific Heights, with its panoramic views and prime location, became the favored choice. Over the decades, the neighborhood evolved into a symbol of wealth and exclusivity, with grand mansions and historic homes lining its streets.
Notable Historical Figures and Families
Throughout its history, Billionaire’s Row has been home to numerous notable figures. Among them are tech giants like Larry Ellison, the third richest man in America and Oracle’s chief, and Jony Ive, the design visionary behind Apple. Literary luminaries such as Danielle Steel have also resided here. These residents have contributed to the neighborhood’s reputation as a haven for the elite, blending old money with new wealth.
Architectural Evolution and Preservation
The architectural landscape of Billionaire’s Row is diverse, featuring styles ranging from Victorian to modern designs. Many historic homes have been meticulously preserved, showcasing the craftsmanship of earlier eras while accommodating contemporary luxury. This blend of old and new adds to the neighborhood’s charm and appeal.
Iconic Properties on Billionaire’s Row
Billionaire’s Row is home to several iconic properties, each with its unique history and architectural significance.
- The Getty Family Estate: The most famous of all the Getty family properties, a lavish five-story Italianate manse in Pacific Heights. Offers scenic views of the Golden Gate Bridge and also features the maximalist handiwork of Ann throughout, who applied her expertise as a decorator to the home’s palatial interiors.

Source: Getty Image
- The Ellison Mansion: Owned by Oracle co-founder Larry Ellison, this expansive property is a testament to the wealth and influence of its owner.
Source: Lundberg Design
- Danielle Steel’s Mansion: A 55-room residence that highlights the grandeur typical of the area.
Source: Patricia Chang
- Haas–Lilienthal House: Victorian era house is a San Francisco Designated Landmark and is listed on the U.S. National Register of Historic Places.
Source: Mr. Sir Eric
These properties are characterized by their architectural styles, which include Victorian, Edwardian, and contemporary designs, each contributing to the area’s rich aesthetic tapestry.
Current Real Estate Market on Billionaire’s Row
Overview of the Current Real Estate Market
The real estate market on Billionaire’s Row remains robust, with properties frequently selling for record-breaking prices. The area has seen a significant surge in demand, particularly among high-net-worth individuals seeking exclusive residences.
Typical Price Range for Properties
Homes on Billionaire’s Row typically range from $10 million to over $70 million, with recent sales indicating an upward trend in property values. For instance, a mansion sold for approximately $70 million, setting a record for the city.
Source: Realtor.com
Laurene Powell Jobs has purchased San Francisco’s most expensive property for about $70 million. The off-market deal was made through a trust and involved the purchase of a mansion located in the Billionaires Row area of the Pacific Heights neighborhood. The seven-bedroom mansion, built in 1916, spans three levels with 17,286 square feet of living space
Market Trends
Potential buyers should be aware of the competitive nature of the market. Properties are often sold discreetly, and many transactions occur off-market. As demand continues to rise, buyers should be prepared for bidding wars and the necessity of swift decision-making.
Living on Billionaire’s Row: Amenities and Lifestyle
Overview of the Lifestyle
Living on Billionaire’s Row offers a lifestyle marked by exclusivity and luxury. Residents enjoy serene surroundings, stunning views, and a sense of privacy that is hard to find in other urban settings. The neighborhood’s ambiance is complemented by its well-maintained streets and lush landscaping.
Nearby Amenities
Residents have access to various amenities, including top-rated schools, parks, high-end shopping, and gourmet dining options. Notable nearby attractions include Alta Plaza Park and the Presidio, which offer recreational opportunities and beautiful landscapes.
Community and Social Life
The community on Billionaire’s Row is characterized by a strong sense of exclusivity. Social events and gatherings often occur among neighbors, fostering a close-knit atmosphere. However, privacy is highly valued, and residents typically maintain a low profile.
Pros and Cons of Living on Billionaire’s Row
Benefits of Living in an Exclusive Neighborhood
Living in Billionaire’s Row provides numerous benefits, including unparalleled views, luxurious homes, and a prestigious address. The area is also known for its safety and tranquility, making it an attractive option for families and individuals seeking a high-quality lifestyle.
Potential Downsides
Despite its many advantages, there are potential downsides to consider. The high cost of living and property prices can be prohibitive for many. Additionally, the desire for privacy may lead to a lack of community engagement compared to more accessible neighborhoods.
Comparison with Other Luxury Neighborhoods
When compared to other luxury neighborhoods in San Francisco, such as Nob Hill and Sea Cliff, Billionaire’s Row stands out for its combination of historical significance, architectural variety, and breathtaking views. However, each area offers its unique charm and amenities.
How to Purchase Property on Billionaire’s Row
Purchasing property on Billionaire’s Row in Pacific Heights, San Francisco, often involves navigating pocket listings, a unique aspect of high-end real estate transactions. Pocket listings are properties that are not publicly listed on Multiple Listing Services (MLS) and are instead marketed privately through a single real estate agent to a select group of potential buyers.
This method is typically employed for high-value properties where sellers prefer privacy and exclusivity. The agent handles the sale discreetly, targeting well-connected individuals and investors who are genuinely interested in the property.
Pocket listings provide benefits such as exclusivity, privacy, and less competition for buyers. However, they also have drawbacks, as the limited exposure may result in fewer offers and prevent a bidding war that could drive up prices in competitive markets
Tips for Prospective Buyers
Working with a luxury real estate agent familiar with Billionaire’s Row can provide invaluable insights and access to off-market listings. Additionally, buyers should be ready to act quickly, as desirable properties often attract multiple offers. For further expert insights, read our article on effective strategies for securing your dream property in this exclusive market.
In summary, Billionaire’s Row in San Francisco is not just a location; it is a symbol of wealth, history, and architectural beauty. Whether you are drawn to its luxurious lifestyle, historical significance, or the allure of its iconic properties, this neighborhood continues to captivate the imagination of those who seek the pinnacle of high-end living.
Discover the epitome of luxury living on Billionaire’s Row.
Contact us or book a call now to explore exclusive properties and make your dream home a reality.