Do You Want to Sell Your House in San Francisco Area House Yourself?

Are you considering selling your house in San Francisco yourself or going with a limited service agent, we suggest you think again. Even in a seller’s market like San Francisco, it’s smart to look at your options and see what will actually help you best reach your goals when you sell your house in San Francisco. Knowing your options can give you a great way to compare them and weigh the pros and cons. Dive in and learn the differences when you hire Haley Sells the City, a cut-rate limited service agent, sell yourself, or an iBuyer.

Time to Sell

When you sell your house in San Francisco with Haley Sells the City, you can usually sell your house in less days than the average days on the open market. You get our innovative marketing team at your full disposal.

	Selling with Us	Discount Realtor	FSBO	iBuyer
Typical Sales Price	Our ultimate goal is to get the listing price or even above asking price. Our team is fully trained to negotiate for top dollar for you.	You may or may not get a good deal. This largely depends on the experience of the assigned agent. Most discount realtors are new to the industry so negotiation experience could be limited.	On average, homes sell for 26% LESS than agent assisted home sales.	Typically below market value.
Marketing	We go beyond just putting your property on the MLS (Multiple Listing Service). We bring maximum exposure to your property with our in-house digital marketing experts. You pay $0.	Limited	Depends on your ability to market. At the end of the day, to get the best, most qualified buyer you have to bring as much visibility to the property as possible. This can get expensive, time-consuming, and overwhelming. And, like with everything FSBO, you’re responsible for paying for it.	No marketing; you’re selling directly to them.
Work done by THEM	Working with options other than a fully trained staff of experienced and dedicated agents can be risky. Going with “cheaper” options can cost you more money at the end of the day. Our goal is to do it right the first time. You have the best local real estate team behind you.	Less hands-on service and support throughout your sale can lead to mistake and more expenses for you.	None	None
Work done by YOU	None	Varies. Discount realtors/brokers offer many different packages. The less expensive they are, the more work you have to take on.	100%. You’re responsible for all the work from start to finish.	None
Commissions/Fees	No Fees. You only pay a commission when we sell your house.	Flat fee or 2%	Most people want to sell their property FSBO to avoid fees and commissions, but they usually end up paying more in the long run.	Typically 5%
Legal Advice	As a licensed real estate agent, we’re held to a high standard to know the legal ins and outs of a home sale. A house sale is a legal transaction so it’s best to have an expert backing you up. We handle the transaction for you.	Typically handled by the assigned realtor.	You’re responsible for the entire process and making sure everything is done legally including making sure title work is done, all taxes are paid by each party, etc. Consult with an experienced closing attorney or title company to make sure nothing is left undone, but this is another expense you must plan for.	None since you’re selling directly to the iBuyer.
Closing Costs	Typically 3%	Typically 3%	Typically 3%	Typically 1%
Time to Close	Not only do we work hard to get you the best offer possible, we also try to get you the best terms.	Typically dependent on the negotiation experience of the assigned agent, which tends to be low.	For Sale By Owner transactions can be faster – but only if the buyer and owner already know each other.	7 days to 60 days

At Haley Sells the City, we know that time is money. While it may be technically cheaper to go the FSBO route or to use a limited service agent, think about all the time and energy that it will take to sell your house in San Francisco, California with these options. If it takes 30 hours of your time (at minimum) and you value your time, that alone is thousands of dollars in real value, not to mention the lost time. Also, you may lose money in the process by not negotiating as aggressively as an agent or not working with a network of other professionals that an experienced San Francisco realtor would have access to.

Now, consider the research* showing how a full-service agent who is experienced in local real estate can help sell your house an average 20 days faster and for 13% more. That’s why 89% of home sellers work with a local real estate broker like Haley Sells the City to help you sell your home.

Ready to get started? Just give us a call at 415-830-1423 or connect with us on our Contact Page.

Less Hassle, More In Your Pocket, Peace Of Mind…

When you sell your house in San Francisco California, consider these 3 important factors.

1. The true costs: Oftentimes, people look at the commissions for an agent as a necessary evil to sell your home. But, when you partner with the right San Francisco real estate agents, that agent is the expert in your corner to protect your best interests. If a property takes longer to sell, a buyer backs out, you misstep because of a mistake in the contract that could cost you money, etc., all of those things add up to the true cost of selling your house. Be sure you’re considering the real-life expenses you incur when you compare your options.
2. Your time commitment: Do you want to be heavily involved in all aspects of selling the house? That’s what you’re signing up for when you don’t use an experienced full-service agent in San Francisco. You might be responsible for it all: marketing, fielding calls from potential buyers, putting signs outside, having an open house, showing the house, reviewing offers, reading contracts, setting up escrow, etc. You’re doing all this just so you can save 2 or 3% on the sale. Just calculate what your time and energy are worth and where you should best focus your time. If you’d rather not hassle with the details of your house sale, work with a trusted agent like Haley Sells the City.
3. The “experience factor”: There are hangups that can throw your closing off or cost you thousands of dollars. We have extensive experience dealing with these transactions and can help you avoid issues that undercut your profit or a fast close.

Ready To Get The Process Started With Haley Sells the City? Give Us A Call At 415-830-1423 Or Get A FREE Home Valuation Report!

Sources:  

* 2014 Profile of Home Buyers and Sellers, National Association of REALTORS®)

** Both the Northwestern and the Stanford studies mentioned in the Money section confirm: “The use of a broker does lead to an accelerated sale. In that respect, brokers appear to add value,” The Northwestern study found that it takes on average 20 days longer to sell a house on a FSBO site versus the MLS or an agent.